The Maxwell Moment: It's Itty Bitty Brini!

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This episode features the work of three talented people in the doll community. Maryann Roy creates diorama sets for fashion dolls. She approached me about creating a set and doll to represent myself and an environment suited to me. We worked together to choose influences and inspiration, eventually settling on a Hollywood Regency style room. Hilda Westervelt makes lovely couture for dolls. She and I worked together to design a hostess gown for the mini Brini based on late sixties fashion. The set was sent to me, complete with the doll and that's where Michael Williams came in. He photographed the set and doll, documenting Maryann and Hilda's work and breathing life into the set, furnishings and doll in a beautiful way. This set will be auctioned off as a part of Maryann's 5th year anniversary, complete with the doll.

You can find Maryann at

Hilda's fashions are available at

And Michael's work can be seen at

Why didn't you think of that?


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Jane Napkins by Brini Maxwell ►

Glazed Napkins by Brini Maxwell ►


Described as part Donna Reed, part Mary Tyler Moore, Maxwell makes kitsch feel classy through her unparalleled personal flair for home design, entertaining and savvy household tips. Inspired by a divine thrift shop purchase of 1950's nesting bowls, she first began sharing her vintage/classic know-how with other Manhattanites in 1998 through her self-titled cable access television show. With an emphasis on uncompromising fabulousness, Brini quickly garnered a devoted fan base and established herself as the go-to-girl on vintage fashion and mid-century modern treasures. After five years on the local airwaves her show was picked up by the Style Network. The subsequent series has been called a delightful success and has attracted a diverse audience thorough its national platform.

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Jane Napkins by Brini ►

The Brini Maxwell Show

The pilot for the original show was produced in 1996. The show debuted on Manhattan Neighborhood Network on January 1, 1998, and aired for 5 years featuring tips, recipes, entertaining ideas, craft projects, home renovation and interior design schemes. It was produced by Sander's production company V.R.U.S.P. Inc. and directed by Sander's mother, Mary Jane Wells.

In 2001 Sander was contacted by Amy Briamonte, east coast director of development for west coast based Termite Art Productions (now Creative Differences Productions). Briamonte and Sander developed a pitch for the show for the Bravo network and received an order for a pilot. The pilot was produced in the summer of 2002 for a show titled Charming, Needs Work. The premise for the show was Maxwell lived in an apartment that she redecorated every week. After Bravo passed on the show Briamonte, Sander and Termite Art pitched it to Stephen Schwartz and Heather Moran, newly named VP's of programming for the Style network. The pitch resulted in an order for a 13-episode season.

The first season of The Brini Maxwell Show for the Style network was taped in the summer of 2003 with studio production taking place on the main stage at Unitel Studios on west 57th St. in New York City. Location shoots for the season were taped over a period of 6 months in New York City, Los Angeles and Las Vegas.

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